I just recently realize Google decide to shut down their social media service, Google Plus due to lack of adoption. Despite it is no the first time saw Google did it by kill off services that do not really take off like intent, but I am myself is ad hoc user, it did really had some feature is really cool, in particular for the sharing image resources, and the viewing experience is no what facebook can be compare with at all.
But I think that is associate with the mega trend people start to get bored with the social media, so got to take it and let move on to the new phase of the new emerging technology.
I am almost at the same period of time within this month, delete lot of social media account, include thumblr, and plan to delete even more if I come across some of the no active account I sign up with. By eliminating all the social media services, I end up getting more time for own content development, expression and had more time on the right things I want to spend my time.
No sure whether it is true or not, read from other website and report that most of Google+ session is last less than 5 seconds, i think maybe it is true, as for me, I flip thru the image post, since image we no need 5 seconds to process them, and I keep flip it over too. If you ask me whether it is engaged media, for photo and image sharing and viewing , it is, one of the best platform to do it. But I think and saw the market share for pinterest, I think they are gain more user base. Social media website with lot of users, but if you can not found a viable business model, attempt to sold it and make the fortunate that way, I think it is hard now days, after the lesson had been learn from thumblr and now in the megatrend for most of the social media service is fail, even the subscription model for most of the website is not all can make the commercial stand under this wave of change.
Keep see lot of magazine and book start to selling subscription model, but the true is consumer behavior had change, people become search driven, found information on the internet and quickly move on. No one will and had really had the time like the past for the reading newspaper, magazine and books.
I can forsee more dramatic changes is coming. After technology accelerate the growth, and now technology kill off most of the traditional and past business model. We look forward to see what else digital transformation (DT) can bring in impact everyone life.