The Era of the Individual is with us for something already, whether you are aware of it or know how to leverage it to exercise the new era of personal power. Modern technology and the future make it more and more personal friendly, be it for instant sharing of real live contents, news or video via the variety of channels you want it to be. Maybe just use the smartphone with you all the time.
This is the reason why the camera, watch, video and audio business is falling and the rise of said youtube and allowing individuals to exercise the one-to-many mass communication. In the past, it was only affordable by the multinational corporation.
The two years with the COVID-19 or the next normal as per the new term being used, hybrid workspace allow remote and on premise be the new norm. More disruption is undergoing, where most of the people are so busy living their life and not being aware of it. For instance, artificial intelligence (AI), robotics etc that will be part of the near future. More jobs and people that can not adapt to the changing world for sure will be extinct.
The fourth industrial revolution, if you can see how the whole is in progress, is also the era of the individual, where the individual productivity can be as great as the sum of the group of people in the previous generation, making use of modern technology, this is why it is the era of the project economy.
When the automation and robotics take over massive of routine jobs and workload, what else mankind can be perform to value added? If the answer is that everyone needs to make the self discovery and know that you want your passion in this life and what you will and commit to do for the rest of your life that matters.
For those who are capable of paradigm shift, you are expected to see at least 100x more productivity than before. Surprise to see, the masses of the business and industry continue to perform and behave in the old fashioned way. Global recession and follow with the global economy boom, the cycle continues, where each round will wide out those that do not fit for the future to come.
I believe it is the era of personal branding and exposure, personal identity in the digital world worth taking care in some form, this is why I choose to have my own personal domain. At least somewhere, I can control my own content and will not be hijacked by other service providers. I am not expecting to be a celebrity of some kind, but I believe this is some of the conservative approach everyone can take on their own personal identity and branding for themselves.
As I journey half of my life, and my lifetime is starting to countdown, I am aware, and I shift focus in some areas in my life. What matters most and how to live a purposeful life has become one of my main chapters in my life now. Get more from the less, and be focused and productive in some of the key areas in my life, as well as get the quality of my leisure time, as well as continuity professional development (CPD) in strategic areas I choose etc, and more awareness of the time management to help me get the most from the rest of my lifetime.